xml:space="preserve">
Advertisement

Google Fiber: Pick me! Pick me!

If you're watching closely the city's efforts to bring Google Fiber to Baltimore, take a look at The Baltimore Sun's editorial today on the project.

Advertisement

As an aside, I've been thinking about how clever Google has been with their fiber effort. The free publicity they've gotten for it has been amazing.

Also, the online search giant has probably saved a lot of time and money by basically asking for municipalities to provide them information.

Advertisement

In the old days when a big company wanted to do a project like this, they'd usually spend tons of money on researching an ideal location.They'd narrow it down to some top candidates and then work with those selected to make it happen, with behind-the-scenes lobbying and negotiations going on, of course.

But Google is getting municipalities like Baltimore, Topeka "Google" Kansas and others to trip over themselves to submit the relevant information on their communities, for free.

It's really a brilliant move on the part of Google to essentially "crowdsource" the interest in this fiber project.

For Google, why waste time pursuing it in communities that may not be excited about it, when there are scores who are willing to do whatever it takes to lure Google to their community?

Google: you'z so smart.

UPDATE: You should check out the write-up of the Baltimore Google Fiber effort by the huge tech blog, TechCrunch. It's here.  Read the comments, too, if you care. Baltimore represents!

Advertisement
YOU'VE REACHED YOUR FREE ARTICLE LIMIT

Don't miss our 4th of July sale!
Save big on local news.

SALE ENDS SOON

Unlimited Digital Access

$1 FOR 12 WEEKS

No commitment, cancel anytime

See what's included

Access includes: