In a few hours -- weather willing -- Patrick Deneen will come bouncing down a mountain just north of Vancouver on his way to what he hopes will be an Olympic gold medal.
On the outside, the reigning world moguls champion will be wearing official Team USA gear. But underneath, "I'll be Baltimore all the way," he says.
Deneen, you see, helps develop and wears gear from 180s, the Inner Habor-based company best known for those cool, duplicated-but-never-equalled ear warmers that wrap behind the head instead of over the top.
(As an aside, the company, with headquarters at the Inner Harbor, also makes a pair of "Tech Touch" gloves with little metal contacts in the index fingers that allow you to, yes, operate a touch screen device without exposing flesh.)
The Baltimore-Washington corridor doesn't grow many winter Olympians. We have Bel Air's Kimmie Meissner, a 2006 Olympian, and gold medalist Dorothy Hamill adopted us more than a decade ago.
So we have to find our connections where we can. Under Armour, Baltimore's other outdoor\athletic gear company, has suited up the U.S. bobsled team, skiing queen Lindsey Vonn and other freestyle skiing teams.
180s has Deneen.
"We're a small company. We're not an Under Armour, per se," says 180s marketing chief Brian Parker.
Perfect match. Deneen, like most freestylers, isn't a big guy.