* The price is right. I was excited and a little surprised to see an entry price point of $499 for the device. I was even more excited to see $29.99 unlimited data plans, with no contract, and that it was only an additional $130 for 3G support. Clearly, there are different levels of pricing to appeal to specific user demands for speed and storage capabilities. This shows that, from the start, Apple sees the iPad as a mainstream, mass-market device. The unlocked, non-contract 3G support (free use of AT&T's hotspots is another great addition) is healthy for the industry and good for consumers.