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Aol pulling premium ads from Advertising.com?

This could be bad news for Advertising.com:

According to a report from a JP Morgan analyst that covers Aol, the online giant is expected to no longer offer premium ads through Advertising.com, its top ad network, MediaPost and Business Insider reported.

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Aol pulling premium ads from Advertising.com?

If you don't already know, Advertising.com is based here in Baltimore. It has about 400 employees who are waiting on pins and needles to see where Aol CEO Tim Armstrong (left) takes the company in the coming weeks and months after its spinoff from Time Warner next week.

A massive voluntary buyout program is about to get underway tomorrow (Dec. 4) that Aol hopes will trim a third of its workforce, or 2,500 people.

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The impact on Advertising.com here in Baltimore remains to be seen. But if it's true that premium ads will no longer be sold through Advertising.com, one has to wonder how this will affect this division's long-term growth potential.

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