The Sarah Plain "Shill, Baby, Shill" November sweeps book tour looks like a certified TV triumph.
After handing Oprah Winfrey her highest rated show in two years, Palin rolled into Sean Hannity country on Fox News Wednesday night and delivered his second-highest rated show of the year with 4.2 million viewers.
Hannity always dominates the time period, but this week the Hannity-Palin tandem absolutely steamrollered the competition: 958,000 viewers for Rachel Maddow on MSNBC, and 836,000 for Larry King on CNN.
As for President Barack Obama's first interview with Fox in the wake of the White House's misguided war on the top-rated cable news channel, well, that was a nice draw, but not as nice as Palin's.
"Special Report with Bret Baier," which featured an interview with Obama, drew an audience of 2.2 million viewers. The interview took place in China and was conducted by Fox White House correspondent Major Garrett.
Baier, though, didn't have a giant billboard with Obama's face on it that he featured for a week, as Hannity did with his Yankee-Stadium-like homage to Palin.