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Dog Whisperer launching magazine

Shh. What's that? It's either the rustling of money or Cesar Millan whispering about a new venture...maybe both.

The canine trainer famously known as The Dog Whisperer is launching a new magazine called Cesar's Way. This is in addition to his book, products and TV show about helping dogs with behavior issues.

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The Wall Street Journal reports: Cesar's Way, which hits newsstands next week, is filled with slick photos of celebrities such as Mariah Carey, Paris Hilton and Jennifer Aniston with pets in tow. Articles include "Can Your Dog Fix Your Marriage? Just Ask Jada Pinkett Smith" and "7-Day Doggie Detox." IMG says it plans to publish two issues this year and six in 2010.

Cesar Millan dog behavior specialist and host of the television series 'The Dog Whisperer' shares some birthday cake with some dog friends while celebrating his 40th birthday at the East Valley Animal Shelter in Los Angeles on Tuesday Sept. 8. He's about to launch a new magazine. (AP Photo/Richard Vogel)

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