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Sunday's night's Season Three premiere of "Mad Men" made a strong showing in the ratings with an audience 34 percent larger than the one for last season's premiere.

An audience of 2.8 million viewers tuned in for the 10 p.m. telecast up from the 2.1 million who watched the Season Two premiere.

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The three showings of the AMC drama at 10 and 11 p.m. Sunday and 1 a.m. Monday drew just under 4 million viewers cumulatively. That's up 25 percent from last season's cumulative audience for the opener.

The best numbers for the slick series about life on Madison Avenue in the 1960s were online where the season opener generated more than 1.5 million page views Sunday, a 273% increase over the Season Two premiere.

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