If you bristle at all the Red Sox and Yankees fans who take over Camden Yards when their teams come to town, you're not going to like what may be a growing trend in sports marketing and promotion.

The New Jersey Nets recently unveiled a new ticket promotion that -- if it's successful -- could be coming to a ballpark near you. The Nets are offering a 10-game ticket plan that includes games against some of the top teams in the NBA and a promotional giveaway that features some of the game's top stars. Fans who buy two of the 10-game plans get five Nets jerseys, each of them reversible...and guess what's on the other side of that Nets logo?

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The jerseys reverse to feature the names and numbers of the league's top opposing players, so a geographically displaced Lakers fan can turn the Nets jersey inside out and it becomes a Kobe Bryant jersey.

Nets CEO Brett Yormark was just on CNBC explaining that the Nets have to reach out to casual basketball fans to boost attendance. Opponent marketing, as this kind of thing is called, is nothing new, but the Nets have taken it to a whole new level. The 10-game plans start at $350 and fans must buy two to get the five jerseys, which feature a total of 10 players (five Nets and five opposing stars). The deal also includes a four-week subscription to the New York Post. Hmmmm.

The Orioles depend heavily on the patronage of Yankees and Red Sox fans to boost attendance for almost a quarter of their home dates. MASN already aggressively markets opposing players in its "Who will own it?" campaign. What's next? Nick Markakis/Derek Jeter Reversible T-shirt Tuesday?

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