Nets CEO Brett Yormark was just on CNBC explaining that the Nets have to reach out to casual basketball fans to boost attendance. Opponent marketing, as this kind of thing is called, is nothing new, but the Nets have taken it to a whole new level. The 10-game plans start at $350 and fans must buy two to get the five jerseys, which feature a total of 10 players (five Nets and five opposing stars). The deal also includes a four-week subscription to the New York Post. Hmmmm.