Last night, with the help of a high-pressure water sprayer, Domino's and GreenGraffiti went on an overnight mission, "blasting" 220 Domino's Pizza logos onto sidewalks in Los Angeles, Philadelphia and New York City. GreenGraffiti cleans part of the sidewalk and leaves the ads behind.
Domino's is one of the first companies to launch this kind of ad campaign – even though it is technically environmentally-friendly, it could also prove to be a little controversial. (The company says that for each liter it uses for ads it invests in a water harvesting project that provides one liter of clean drinking water in the semi-arid region of northeastern Brazil.) In an effort to entice consumers, Domino's is offering a $15 gift card to the first 250 people to email pr@dominos.com and submit a photo of them with a GreenGraffiti sidewalk Domino's logo.
Of course, this does not yet apply to us Baltimoreans, but it could at some point in the future. Would you be OK with Domino's logos on Charm City sidewalks? Read more here.
(Image courtesy of Domino's and Green Graffiti)
