I know I'm almost a week late on the subject of Brock Lesnar, but since several people have asked what my take is, I'm going to weigh in on the former WWE champion and his antics after his UFC match last weekend.

First of all, I want to make it clear that I am far from an MMA aficionado. In fact, I have never watched a single fight on pay-per-view. But I don't think I really need to follow MMA closely to form an opinion about Lesnar.

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Quite simply, I think Lesnar is the greatest thing to ever happen to the sport. Love him or hate him, every UFC fan has strong feelings about him, and that kind of passion is very good for business. I've seen buy rates for Lesnar's successful UFC heavyweight title defense against Frank Mir last Saturday estimated at 1.5 million, which would be more than any WWE event in history.

Lesnar certainly is a compelling individual. Beyond his ability as a fighter, Lesnar's abrasive personality and pro wrestling background have stirred the emotions of UFC followers, many of whom strongly dislike him for those reasons. People were talking more about Lesnar's post-match behavior after he defeated Mir – he cut a promo on Mir, trashed a sponsor and flipped off the fans – than they were about the fight.

UFC president Dana White publicly condemned Lesnar's post-match actions, but privately he had to love it (well, maybe not the sponsor part). I'm sure that White understands that antagonists such as Lesnar draw money. That's true in legitimate sports as well as pro wrestling. Look at pro boxing over the years and the box office appeal of fighters such as Muhammad Ali and Mike Tyson. As was the case with those two, Lesnar is someone fans are willing to pay money to see put in his place.

Was Lesnar's behavior Saturday calculated or was he actually caught up in the moment? Personally, I think it was just Lesnar being Lesnar, but what does it matter? Scripted or unscripted, Lesnar is an awesome heel. And that makes him a very valuable commodity for UFC.

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