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Kindle price drops to $299

Good news for Nancy and the other Kindle-ites: Amazon cut the e-reader's price to $299 on Wednesday.

The new price is $60 below the pricetag the Kindle has had since its 2007 debut. Spokeswoman Cinthia Portugal said the price cut is not just a short-term promotion. "We've been able to increase the volume of Kindles we're manufacturing and decrease the cost of doing so," she said, according to the Associated Press.

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Amazon has not disclosed Kindle sales figures, and the publishing industry has said e-books account for less than 1 percent of book sales, the AP said. But it is a fast-growing segment. Amazon's larger Kindle DX, which is geared toward textbooks and periodicals, still has its original price of $489.

I think the price cut will make the Kindle2 attractive to more consumers. But until the price drops much more significantly -- to $99.99 or lower -- I don't think it will become a mass market item. It will still appeal mainly to (a) travelers who hate lugging suitcases full of books; (b) time-starved parents; (c) heavy, heavy readers; (d) library-phobes; and (e) those who are all of the above. So, what price would attract you?

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