Liz Atwood's Tween Tuesday subject is boys:
Is it just me, or does it seem when it comes to what's going on in the tween world, it's mostly about the girls?
Do a Google search of tween boys, you get 1.43 million hits. Search Google for tween girls and you come up with 2.06 million hits.
Allykatzz.com, a social networking site for tween girls, is joining with Carnival Cruise Lines to offer a mother-tween daughter cruise in August. The site and its parent company, AK Tweens, a research arm focusing on tween girls, are organizing a summit in Washington in October to "examine the minds, motivation and lives of tween girls, giving them a platform to share their thoughts and opinions on a wide range of subjects, and giving marketers, policy makers and parents a more thorough understanding of this enigmatic and highly influential demographic."
AK Tweens founder Denise Restauri says: "The influence tween girls have on nearly all aspects of consumer culture is only now starting to be fully realized and understood."
I can do without the marketing to tween boys, but when it comes to learning what tweens think, I hate for the boys to be left out of the picture.
Maybe that is changing a bit. Disney, which for years has focused its shows and music on the tween girl market, recently launched Disney XD, a "boy-focused" cable brand that includes TV and a Web site with themes of adventure, accomplishment, gaming, music and sports. My nearly tween son is still into Sponge Bob. My nearly teen son has moved on to crime dramas. We'll have to check this channel out and see if there's programming for both.
But I'm curious what you think. When it comes to entertainment and public discourse, are tween boys getting their due?
Photo: Kelly Blatz as "Charlie Landers," right, and David Lambert as "Jason Landers" on Disney XD's "Aaron Stone." (Disney)