Kelly: True. Chuck Liddell helped get MMA where it is today, but Georges St. Pierre has taken the torch and run with it. His image is the face of a new MMA generation that graces the covers of a wide variety of MMA and mainstream magazines, from Black Belt to Men's Fitness. He's a squeaky-clean, non-trash talking national hero in Canada with crossover appeal in the US. He's a chick magnet who brings women into MMA and could probably get away with describing his crepe suzette recipe on Martha Stewart's show without his shirt (as long as Martha keeps hers on). Above all else his fights are damn exciting (GSP vs. Jon Fitch is fight of the year in my opinion). He's the next stage in the evolution of the athlete (sorry to inform you NFL) who can strike, wrestle, grapple, and stay cool under pressure. After his fight with BJ Penn, the crowd booed Thiago Alves the second his mug graced the jumbotron not because they disliked Alves, but because they've completely embraced GSP as the sport's Barack Obama. He even (allegedly) dated Mandy Moore for a brief time, which drives his stock even higher than the ailing S&P 500. The bottom line is GSP is the rock star of MMA who has eclipsed Chuck Liddell as the most recognizable and admired fighter we have. If the UFC is smart, they'll use his popularity and keep his face on the covers of as many magazines as possible, even if that means a photo shoot for Teen Beat.