The ever-popular Sports Illustrated swimsuit (or should I say teeny bikini) edition is about to hit shelves. It's a great-selling magazine. And this year's cover model, Bar Rafaeli. is beautiful and she obviously needs to go places to perhaps buy some clothes. So this morning, Southwest announced it would be ferrying the model to publicity and promotional events across the country in her very own 737 jet dubbed "S.I. One."