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This will cost pizza outfit a lot of dough

Papa John's disrespected Cleveland Cavaliers star LeBron James by capitalizing on the Washington Wizards' contention that he was a "crybaby" for complaining about hard fouls and now the pizza guys are trying to make up for it by offering Cleveland-area customers pizza for one day for less than a quarter.

For Game 6 of the Cavaliers-Wizards playoff series in Washington, Papa John's distributed T-shirts that said "Crybaby" and had James' No. 23.  The promotion would seem to have been a turn on Wizards' Brendan Haywood referring to James as a crybaby.

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Cleveland won that game closing out the series and now moves on to play the Celtics beginning tomorrow. Papa John's apologized for poking fun at "King James" and extended an olive branch -- or at least a one-toping pizza -- to its Cleveland-area customers who can buy a pizza for 23 cents on Thursday.

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