A new Harris Interactive survey shows that while 7 out of 10 people know that the format war is over and that Sony's Blu-ray beat Toshiba's HD-DVD, only 9 percent of non-Blu-ray player owners are planning on buying one.
Let's break that down. Lots of people own an HDTV now. Why? Prices came down. When most sets were still selling for over $4,000 and $5,000, few people could afford it. But when prices started to around $2,000 and under, everyone jumped.
Even though we all recognize that we could watch a far more amazing image with a Blu-ray player, the price just doesn't justify it right now. Those players are still selling for $300 and up. How many people bought a DVD player for about $100 that works just fine right now? Or maybe you even have an up-converting DVD player that's even better.
I just don't see most people rushing out in this economy when food prices are high, energy prices are high and the cost of living keeps going up to buy a really pricey Blu-ray player and then spend $20 to $25 for each Blu-ray disc... especially when most of us remember DVD players costing just about as much at one time.
Until Sony sees fit to drop the prices on Blu-ray players (personally, I won't think about buying one until it goes below $200), I doubt consumers are going to mass-adopt this wonderful new technology anytime soon. Even if we really, really want it, it's just not worth the investment for most of us.