A new Harris Interactive survey shows that while 7 out of 10 people know that the format war is over and that Sony's Blu-ray beat Toshiba's HD-DVD, only 9 percent of non-Blu-ray player owners are planning on buying one.

This InformationWeek story cracked me up:

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Let's break that down. Lots of people own an HDTV now. Why? Prices came down. When most sets were still selling for over $4,000 and $5,000, few people could afford it. But when prices started to around $2,000 and under, everyone jumped.

Even though we all recognize that we could watch a far more amazing image with a Blu-ray player, the price just doesn't justify it right now. Those players are still selling for $300 and up. How many people bought a DVD player for about $100 that works just fine right now? Or maybe you even have an up-converting DVD player that's even better.

I just don't see most people rushing out in this economy when food prices are high, energy prices are high and the cost of living keeps going up to buy a really pricey Blu-ray player and then spend $20 to $25 for each Blu-ray disc... especially when most of us remember DVD players costing just about as much at one time.

Until Sony sees fit to drop the prices on Blu-ray players (personally, I won't think about buying one until it goes below $200), I doubt consumers are going to mass-adopt this wonderful new technology anytime soon.  Even if we really, really want it, it's just not worth the investment for most of us.

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