... if you bought it there within the last three months, that is.

Rumors circulated last week on technology and consumer blogs that Circuit City would offer store credit for the price of HD DVD players purchased there within 90 days.

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The leading maker of HD DVD players, Toshiba, announced last month that they ceded the fight high-definition DVD fight to Blu-Ray, a format pushed by Sony, Panasonic and other manufacturers.

Circuit City spokeswoman Jackie Foreman said ...

that the store did not make a public announcement about extended returns for HD DVD players, "but we have instructed our stores to take care of our customers."

"The recent format resolution for the next generation of video disc is an important and singular development in the marketplace ... and we feel our response in this one case is appropriate, generous and customer-focused," she wrote in an e-mail.

Foreman added that there's still a market for the discontinued players, for folks who want an inexpensive option for better quality DVD viewing.
 
"At the same time, we note that while some people may want to return these players, many consumers are still purchasing HD DVD players because they are attractively priced at clearance, and they are high quality devices and play not only HD DVDs but also up-convert standard DVDs with improved playback quality."

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