Now Best Buy has stepped up to the plate with an offer of its own. The company is giving people who bought HD DVD players at its stores before Feb. 23 a $50 gift card.

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"Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs," said Brian J. Dunn, president and chief operating officer for Best Buy, in a news release.

The retailer will mail cards out to people who are members of the Best Buy Reward Zone program, customers who purchased extended warranties or who bought their players online. They should arrive by May 1, according to the release.

But if you aren't part of those categories but still have a receipt or proof of purchase from your credit card, you can still call (888) BEST BUY to get your card.

This allows you to keep the player --- which still works to play standard DVDs, and even enhances them to a higher-resolution format --- but get some money for something else, according to the press release.

Starting Friday, customers will also be able to trade in their players for gift cards at Best Buy's Online Trade-In Center --- no matter where you bought it.

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