Due to a torn pectoral muscle, Cena didn't wrestle a single match after Oct. 1, but he already had this award sewn up by that point. Cena, who won the WWE title in September 2006, held the championship for over a year before surrendering it because of the injury. His reign was the sixth-longest in the company's 44-year history. Cena was a polarizing figure, but he always elicited a passionate reaction from fans and was the undisputed face of the company. Possessing an abundance of charisma, sensational microphone skills and a tireless work ethic, Cena sold more merchandise, tickets and pay-per-views than anyone. He was especially popular with kids and women. His in-ring ability often was criticized, but even though he wasn't a great technician, he rarely had a bad match and always rose to the occasion when headlining a pay-per-view. Cena didn't just have good matches with top workers such as Shawn Michaels, Edge and Randy Orton, either. He also put on a good show with the likes of The Great Khali (which is quite a feat), Bobby Lashley and Umaga.