Uh, way to give Zune the hard sell, Bill. In years past, Gates famously touted new versions of Windows as the most robust ever, most secure ever, most feature-rich ever, blah, blah, blah. The hyperbole was staggering, and often misplaced. But it was his job as head of the company and chief figurehead to sell the product. Heaven knows Steve Jobs is legendary for marketing Apple's new wares, though he usually has the goods to back up his claims.