The Mac universe never fails to pounce on a controversy, or, as often happens, a perceived controversy. Last Thursday two sites, The Unofficial Apple Weblog and Ars Technica, published reports revealing – gasp! – that Apple embeds personal information in the new DRM-free songs the iTunes Store Plus started offering on Wednesday. Expressions of alarm and outrage followed on those sites and many others. Comments along the lines of, "Why is Apple tracking me?" and "My privacy rights are being violated" proliferated in forums and comment logs on the sites where the stories appeared.