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Lunchtime musical interlude: Beckham makes pitch

Are you ready for the David Beckham marketing blitz? Me neither.

But it's coming. Oh, it's coming.

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If you're one of those soccer Philistines who doesn't know a sweeper from a red card, Beckham is a soccer star who was one of England's national treasures that we yanks bought. Sort of like London Bridge out at Lake Havasu. Beckham begins playing with the MSL Los Angeles Galaxy in August, and American sporting goods makers are hoping Beckham is as good a marketing vehicle here as he is overseas. Already, Adidas is about to unveil a commercial with Beckham and New Orleans Saints running back Reggie Bush, a football meets futbol thing. In one clip I saw of the commercial being filmed, Beckham tries to throw a football and Bush deadpans, "Are you right-handed?"

So today's musical video is actually a previous Beckham Adidas commercial. But this isn't your run-of-the-mill sneaker sales pitch. Instead, it's a rather poignant monologue by Beckham set to music where he recalls being vilified in England for his failings in the 1998 World Cup (he was red-carded, meaning ejected from the game) and then his redemption a few years later in a match against Greece that qualified England for the World Cup.

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