What the ad says: The 30-second spot shows Hogan meeting with a group of people. He says, "Tell me, how many of you know someone who is thinking about leaving Maryland? Raise your hand." All in the frame do. "Nearly half would leave if they could. That breaks my heart," Hogan adds. As the scene shifts to scenes of Hogan around the state, the candidate promises to focus on three priorities: "Jobs, middle-class families and restoring our economy." He promises to put spending cuts first and then look at how to roll back 40 tax increases. "We're the only state that taxes the rain," Hogan says. Cutting to a picture of O'Malley and Lt. Gov. Anthony G. Brown, Hogan says, "They never met a tax they didn't like, or at least one they didn't hike." He ends by saying, "We can change Maryland for the better" — the theme of his campaign.