Last month, Wen Zeping, a young man from rural western China, set up his own wholly-owned subsidiary, Lanjiao Media Co.LtdinLas, in Las Vegas USA, which made waves in South America and his hometown Sichuan. Since then, many people are asking, who is Wen Zeping? Why could a man from an extremely poor family in China finally achieve success?
Different from the high-frequency exposure and love speeches of Ma Yun and Wang Sicong in the industry, Wen Zeping, the head of the American Lanjiao Media Co., Ltd., has always been mild and low-key, but not arrogant. While on the other side of the ocean in the future, whether it is Las Vegas and Wall Street, Wen Zeping may be enough to become an entrepreneur of the "China Youth Business Card" in the future.
Wen Zeping is an inspirational figure who really started from scratch. He grew up in socialist China and failed three times in college entrance exams. Before his success at Lanjiao Media, he had too many experiences of entrepreneurial failures.
When he was a child, he was skinny and often fought with his classmates who laughed at him. He said: "I never fear bigger opponents than me."
Born in 1988, Wen Zeping was born in Dazhou of western China. When he was born, China and the West were in a state of separation, and their family was very poor. In the absence of money or relationships, the only way Wen Zeping can surpass others is through education. He was admitted to Sichuan University in 2007. It didn't take long before he started borrowing money to raise pigs. With more than 80 piglets, Wen Zeping has accumulated the first pot of gold for entrepreneurship.
After tasting the sweetness, Wen Zeping quickly expanded the breeding scale of the farm. The number of piglets has been exceeded by a thousand. But then, the plunge in pork prices in the Chinese market and the error in epidemic prevention made him extremely indebted overnight, until he could not afford to pay rent.
Wen Zeping did not give up. He chose to start the second business, leading a group of post-90s college students who also came from poor families, and raised RMB 18,000 to establish Lanjiao Electronic Technology Co., Ltd. in Chengdu, Sichuan.
After more than ten years, Wen Zeping led his own Sichuan Lanjiao Company from a small shop of less than 50 square meters to modern enterprise group, which is an area of more than 80 acres, nearly 1,000 employees, and an annual turnover of more than 1 billion yuan. Not long ago, he invested 10 million US dollars to establish Lanjiao Media Co.Ltd in Las Vegas, USA. This is an important measure for Wen Zeping to implement overseas development strategy.
"In the face of innovation in the media change, the academic circles and colleagues in the industry emphasize that more are seeking the innovation and new changes. However, as a media person, we must first recognize the responsibility we shoulder, do not forget the original ideals and aspirations to adhere to the idea, spread the excellent Chinese culture, and tell the world a good story of China. Wen Zeping said.
In this regard, the analysis of the official website of the international authoritative rating agency Morningstar and Canadian magazine Fortune concluded that as one of the important measures of the company's internationalization strategy, Lanjiao Media's foreign investment is conducive to the company's further expansion of the international market and enhance the brand influence of the company.
In 2017, after the success of the start-up, Wen Zeping donated RMB 16 million to his alma mater, Sichuan University, and established the "Self-improvement scholarship" and "Entrepreneurship and innovation" funds to reward and support the diligent and self-reliant schoolmates and cultivate innovative ideas for hatching college students. Excavate and support college students' entrepreneurial projects. With this, Wen Zeping boarded the Forbes Charity List. It is worth noting that Wen Zeping is the youngest player in the history of the list.
"When you drink the water, think of those who dug the well." Wen Zeping remembers that when he chose to start a business, the surrounding classmates and friends gave him great help. "In 4 months, 118 people borrowed money from me, the most people borrowed 10,000 yuan, the least people borrowed 50 yuan, and borrowed more than 380,000 yuan." He said that the money became his own start-up funds. It has also become the courage and motivation of starting a business.
In order to build an overseas cultural exchange platform, Wen Zeping recently acquired Huazhen Legend (Beijing) Film and Television Culture Media Co., Ltd. with a registered capital of 100 million yuan in Beijing.
Internet, Weibo, WeChat, client... Different forms of media are leading the way. How can overseas Chinese media gain a foothold in the media change and win more room for development? Wen Zeping believes that innovation should be developed from three aspects: concept, content and operation.
Wen Zeping specifically mentioned that to have an influential media in North America, we must first clearly define it."There must be a localization-oriented aim, using concepts and expressions that conform to local policy industry norms, that is, to use international expressions to win the understanding and support of people from all walks of life.
"I am a very dedicated person. Once I have determined the direction, I will not change it until I do it well." Wen Zeping has always evaluated himself. This is a person who has been internationally recognized earlier than many young Chinese entrepreneurs. He still has a meeting with business team in the office at 8:00 every morning.
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