It may be better to compare more "run of the mill" injuries. According to the Center for Disease Control and the American Academy of Pediatrics, nearly 50% of head injuries suffered during sports/recreation activities are the result of biking, skateboarding, or skating. Football is the leading cause of injury related emergency visits, 215,000 trips, but bicycling is not far behind with 200,000 trips. There are no national campaigns encouraging parents to stop teaching their children to ride bikes. As we grow older, we also take on riskier and riskier challenges. Few people claim activities such as sky diving, climbing Mt. Everest, cave exploring, base jumping, etc… are safe. Rather these activities have expected and accepted dangers. People don't just casually decide to base jump, they do so accepting the inherent risks associated with doing it. Until recent years, this was the problem that football had. Few people were aware of the long and short - term risks associated with football. As we learn more about the lasting impact has on athletes, it is important that the public is educated on the risks associated with football. It is also imperative that the NFL, NCAA, and other leading associations take action to address the concerns of the public. There are minimal safety standards required in many extreme sports and activities, such as sky diving, base jumping, rock climbing, etc… likewise, there needs to be better implementation of minimal safety standards at all levels of football.