14 Questions with Daniel Gaddu, CEO of CR Luxury; Costa Rica’s biggest Vacation Rental Company.
By Posted by Uchechukwu Onwuzuruoha (@uchemedia) and Community Contributor
May 08, 2019 | 5:08 PM
CR Luxury is the vacation rental and travel agency luring social media influencers to Costa Rica. Overseeing multiple luxury properties on the Los Suenos resort, they have managed to attract the likes of Lele Pons, Ale Mora, and even music festivals. Their game plan is simple. For a fee, they cover all your travel. Everything from flight to accommodation to your daily activities in Costa Rica. Social media influencers boasting a large enough following can get the entire trip for free in exchange for promotion on their social media channels.
I sat down with the CEO, Dan Gaddu where he details his experience or running his company and shares his thoughts on the future of Costa Rica as a global player in the Hospitality scene.
-What are key qualities to becoming a entrepreneur in your opinion?
I think that hard work definitely beats talent when talent doesn't work hard. I also believe that you always have to do something different and that may seem wrong at the time to eventually
-How do you measure success?
I believe that success is just a synonym for fulfilled. I mean at least for me I'm successful when I'm happy with myself or the outcome of a given endeavor.
-What was your hardest lesson you learned CR Luxury in your first year?
Woah, ummm, I think it was coming to the realization that business theory really is a minimal part of running a business. I soon discovered that the application of all the theories I learned was going to be a learning process.
-What is the most fun part about running a Travel Agency?
Haha honestly I think my favorite part of this entire experience is the different people I interact with on a daily basis. So many people have incredible journeys and stories and sometimes I just feel like a lucky spectator that gets to enjoy hearing them.
-What's the toughest part of being a young CEO?
Oh this one is easy, gaining the respect of my employees and battling with the age gap.
-I noticed your affiliation with Pro Sports, what's the story on that? Do you manage any athletes?
I think over the years I realized I had a passion for sports journalism and with that passion I found a way to combine my business interests with my love for sports and that's how I used my connections to get involved in NBA media and soccer agency.
-What qualities do you look for when determining if you should consider a player for your team or an employee to work for you?
Ummmm honestly, team players, specially in this kind of business I mean I know for a fact that if someone comes in thinking they only have to do their specific job and aren't open to helping others out, they are not going to last long haha.
-Where do you see yourself in 5 years?
I mean my goal would to have expanded by that point to different Latin American destinations. I have my sights on Colombia in the upcoming year, I just see it being another Costa Rica in the years to come
-How do agents acquire players to represent? Do they have to recruit players, or is it the other way around?
Oh well surprisingly, in my case at least, they really come to me, rarely have I had to kind of scout out a player to sign with me. I think that when the words starts to spread, opportunities start to present themselves
-Living a luxurious lifestyle means to have expensive taste. What's the most you've spent on a item?
Haha that's tough I think the most bougie purchases I've made was for my mothers birthday where I purchased like 6 collection pieces from MK for her. The other item was for my fathers birthday, he is a Johnny walker fan when it comes to whiskey so I got him a bottle so rare only couple select stores world wide sell it haha.
-What have you learned from running your own business?
I have learned that nothing is easy, and thinking you know it all is the first step to failure. I try to just stay humble and listen to the people around me
-What have you sacrificed for success?
I mean its sometimes tough to think about the things you lost because at moments you think back at whether they were worth losing or not but I mean sacrifices were definitely made and for anyone who isn't prepared to make them, they aren't ready to be successful entrepreneurs. I dropped relationships, friendships, and sometimes even my own health to get to where I am and thinking about it right now if you ask me? Would do it all again in a heartbeat!
-Going with your gut or expertise? Which is more imperative and why?
I go with my gut 9 out of 10 times honestly. It has rarely failed me in the past so kind have just run with it since I can remember hahah
-When you hear Costa Rica what do you think of its economic potential in regards to its tourist economy?
Oh trust me Costa Rica hasn't even peaked yet, this place is the future. I mean I think back and it really has everything you can think of, from fishing to adventure sports, to beautiful beaches, gorgeous volcanoes and breathtaking views and sunsets. I love it here and its the perfect place to have a home away from home.
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