Dorfman also thinks that Lewis -- who already has major deals with Under Armour, EA Sports, Old Spice, etc. -- remains a controversial figure for most of the country. That's be reinforced by his link to deer antler spray. But Dorfman also points out that Lewis' "raging ego" has hurt his public persona (Former New York Giants receiver Amani Toomer said something similar recently.) Lewis is also retiring, meaning his impact will drop off considerably unless he's schilling for "Advil, Ben Gay or the AARP."