Jean François Porchez
Porchez Type Foundry
Every newspaper uses typography to distinguish itself from other publications. The goal is for readers to be able to identify your newspaper at a glance.
Most of the type you will see in the new redesign was created by Jean François Porchez, a typographer in France, for the exclusive use of The Sun. You won't see it anyplace else for years.
We commissioned Porchez, an awardwinning creator of type whose work is well-known in newspapers in France -- he also designed the lettering for the public transportation system -- to create a family of typefaces for use in our newspaper, from headlines to the text.
Porchez is the President of the Association Typographique Internationale and teaches type design courses in Europe and conducts workshops across the world.
Understanding the new font
The most important type for readers is the story text, known as body type. Our new design modernizes the typeface and also allows for an increase in the size of the body type. These factors combined result in improved readability.
What makes the new type easier to read?
The new body type has a larger "xheight," which means the text is taller and displays larger than the former body text. Meanwhile the ascenders, such as lower case L, remain the same.
It also looks darker. Why is that?
It is slightly bolder than the former font, and it has been optimized to the current printing conditions.
Won't the paper look boring with just one font?
No. We actually have several different fonts called a family that have similar characteristics, but look different. Some are bolder, some are lighter and some are curvier.We plan to use this variety to create interest and depth on our news pages.
Why call it Mencken?
To honor H.L. Mencken's contributions to The Sun. According to the London Daily Mail, H.L. Mencken even ventured beyond the typewriter and into the world of typography. Because he felt Americans did not recognize irony when they read it, he proposed creation of a special typeface to be called ironics, with the text slanting the opposite direction from italics type, to indicate that the writer was trying to be funny.