|HOW TO REACH THE SUN|
We're interested in hearing your thoughts and comments on the redesign of The Sun. Please call 410-539-1280 or send us an email to tell us about the new look.
The answer page
Got questions? Let us try to answer them for you. Yes,we've made several changes, but many features remain the same. If you have comments about the redesign,we want to hear from you.
| SAME SUN COLUMNISTS, NEW LOOK |
All of our columnists have new photographs and although some of them may look a little different,we think you'll recognize their voice by their writing. Most of our columnists are featured on the front page of each section, so they should be easy to find. But just in case, we've included a schedule of when the columns appear in the paper and a sneak peek at some their new photos.
While the look of the newspaper has not changed much in nearly a decade, many other forms of media have changed significantly.
The past 10 years have seen the evolution of cell phones and the Internet and even television. The language of communication has become more colorful, more urgent and more necessary. We felt that it was time to take a fresh step into the future.
How do you know if readers wanted a new look?
We can't know what every reader thinks, of course, but we gathered information from our readers through multiple sources. We used survey data on what topics interest Marylanders the most.
We also created a Baltimore Sun Reader Panel, consisting of about 200 of our most loyal readers, who gave opinions on everything from our logo to the kinds of news and information they wanted to see in the paper.
We tested design elements with 10 different focus groups and asked them to weigh in on our plans for the redesign. Most of them liked it.What they didn't like, we re-evaluated.
Are some features moving to different sections?
There are a few moves, including:
What new features are you offering?
We have many new features and several new sections:
Why do you have all this stuff on the front page about stories inside the paper?
One thing our readers have told us is that, with limited time to devote to the paper each day, they appreciate anything we can do to point them to stories or features of interest. So we are increasing what we call navigational aids, to help you find what you may be looking for.
Did you change the comics or puzzles?
The size and number of comics and crossword puzzles stay the same. We have changed the typeface and increased the size of the text in the crossword clues. Also,we moved the Fun & Games page on Sundays from Perspective to the new A&E Today section. The chess column will also appear on Sunday instead of Saturday.
With more pictures and bigger type, did you reduce the number of stories?
No. Storytelling is a long tradition of The Sun. Although, the type is slightly larger, we were able to maintain space for stories through customization of the font. It's slightly more condensed and taller than the old type font.
What happened to Perspective?
Ideas replaces the Perspective section with a fresh approach to hot topics and trends.
What happened to the Home & Family section?
Modern Life, which replaces Home & Family, focuses on the way we live today. The content is similar, but the approach is different. For one thing,we have added back the parties and society pages.
What happened to the Arts & Society section?
A&E Today is now the Sunday arts section with a broader mission to cover the entertainment scene.
Why did you change the names of Perspective/Home & Family/Arts & Society sections?
For each of these sections, it's more than a name change, it's a change in content. We think of the new sections as a fresh start and not derivative of the former ones.
Are the editorial pages moving?
On Sundays, the editorials have moved from Perspective to the "A" section of the paper. On Monday through Saturday, they will continue to appear in the "A" section.
Where did the Sunday crosswords go?
They have moved to the new A&E Today section.
What about Paul Moore's public editor column? Where can I find it?
The public editor's weekly column will appear on Page 2 of the Ideas section.
Did some features or stories go away?
We have mainly added features, not removed them.
Why aren't all the pages in color?
The Sun's press capacity for color is limited. We make the most of our color availability.
What did you do to the typeface/font?
We are introducing a custom typeface designed for our exclusive use. The typeface, called Mencken, was designed by the Porchez Type Foundry in France. You can read more about it on Page 8 of this section.
Am I going to have a hard time reading the little type in stories? In stock tables? In sports? In the TV schedule?
We use a typeface that is specifically crafted to be extremely legible at small sizes for use in these places.
Did the size of the paper change?
No, The Sun is still the same size.
I read the news digest on Page 2A.Where is it now?
It's still on 2A, across the bottom of the page. We moved it down to allow for a news story on that page each day. Every day there are important stories that don't make it onto the front page, so we wanted to set aside more space for exceptional news.
Where can I find the weather forecast?
The national and local forecast can be found on the back page of the Maryland section every day.
Did you change any of the comics?
We changed the typeface for the labels on the comics. Otherwise, they remain the same.
What about the horoscope? Where is it?
The horoscope continues to appear each day on the Fun & Games page in the Today section. On Sundays, the horoscope will appear in the new A&E Today section.
Where can I find the Liz Smith column?
Liz Smith's celebrity news column along with other people in the news items will continue to reside on Page 2 of the Today section, except on Fridays and Saturdays when it will still be in the same section, but will move to the Fun&Games page.
Do you still have the same columnists?
Yes, our columnists remain the same. We have a couple of additions, including Laura Vozzella, a Sun reporter who will write an insider column on Maryland's movers and shakers.
Did you move or change the obituaries and death notices?
The obituaries will continue to appear in the Maryland section each day. They will be positioned next to paid death notices and will appear in the same place each day.
There's no sports coverage in my zoned section. Where can I find local high school sports?
We are introducing a weekly high school sports section called Varsity. This section will report on school sports in six different localities: Baltimore, Carroll, Howard, Arundel and Harford counties and Baltimore City. The section will be published Wednesdays, and readers will receive editions for the area in which they live.
You changed the stocks pages. Where can I find the markets report?
The markets report is part of the Business Ticker, an enhanced, in-depth and easier-toread feature on Pages 2 and 3 in the Business section.
Did you reduce the number of stock listings?
No, we have the same number of listings, and the type size also remains the same.
I like your photography. Are you going to be cutting back on photos?
No, photojournalism is at the core of what we do. We plan to use as much photography as before, if not more.
There's a lot of color in the newspaper now. Will the redesign make the price of the paper go up?
No, we are not planning on increasing the newspaper's cost because of the redesign. Besides, it's the cost of the newsprint rather than the ink that raises newspaper production costs.
How do I subscribe to The Sun?
You can call 1-888-539-1280 or 410-539-1280 to subscribe to the newspaper.