Move over Back to School. Holiday shopping has arrived.
At least that's what Kmart would like to tell the 40 percent of you who begin holiday shopping before Halloween.
If you fall into that group (as measured by the National Retail Federation last year), the discounter has a plan for you: "No Money Down Layaway," available now.
In what is probably one of the earliest holiday promotions of the 2014 season, Kmart announced an expansion of its no-money-down layaway program. The offer is good only on new layaway contracts put in place by Sept. 20.
"We know it's early," but that's when shoppers should start thinking about layaway for the holidays, Jai Holtz, vice president and general manager of financial services for Sears Holdings, Kmart's parent, said in a statement.