Early bird tickets for Baltimore’s BEST party on sale now!

Britney Spears' 'Till the World Ends' video makes the Apocalypse look inviting

This space has been sorely missing pop posts, so let's start Wednesday with an Apocalypse-Fun face-melter — Britney Spears' new video, "Till the World Ends." Spears' comeback hasn't been earth-shaking, but it has been sneakily effective, thanks to the surgeon-precise hands behind the boards (Dr. Luke and Max Martin did this song and the excellent, dubstep-informed "Hold It Against Me"). And "Till the World Ends" adds Ke$ha (as a songwriter) into the fold, a star whose sleazy persona chips away at good taste until you realize she's the reason the party feels so right. Ke$ha's touch is all over "World," from her icy vocal inflections to the clipped "oh-oh-oh" chorus to the dirty talk ("Get you off with the touch, dancing in the dark"). Britney is merely the marionette, a costume she'll happily wear to reclaim relevance. The Ray Kay-helmed video is typical 2011 party-starter — sweaty bodies, futuristic DJ-gear, well-timed faulty sprinkler system — but it captures the track's raging mood perfectly. If the world is really ending next year, we should keep a close eye on Britney. We're going to want to be wherever she's gyrating. 

Copyright © 2019, The Baltimore Sun, a Baltimore Sun Media Group publication | Place an Ad