Laura Dawson graduated from the University of Cincinnatis College of Design, Architecture, Art and Planning with a degree in Fashion Design. Before establishing her own line, Laura worked for Donna Karans Urban Zen and As Four. She has styled and designed for Moby, The Scissor Sisters, The Brazilian Girls, Yelle, and renowned photographer Richard Avedon. Her focus is now directed towards her own designs which features a signature quirky style fused with innovation. Laura's fashion philosophy, in her own words, is that beauty, after all, requires playfulness. She approaches her collection with the theory that she is "making toys for life, in a game that one never has to stop playing." Her unique vision focuses on using sustainable materials, organic sources, fair trade, and tree-focused carbon offset programs.