Feb. 7: Dave and Oprah ... and Jay?

Dozens of multimillion-dollar ads aired during the <a class="taxInlineTagLink" id="EVSPR000004" title="Super Bowl" href="/topic/sports/football/super-bowl-EVSPR000004.topic">Super Bowl</a>, but the one that stole the show was shot in a half-hour for way less than that: <a class="taxInlineTagLink" id="PECLB004157" title="David Letterman" href="/topic/entertainment/television/david-letterman-PECLB004157.topic">David Letterman</a>, <a class="taxInlineTagLink" id="PECLB004206" title="Oprah Winfrey" href="/topic/entertainment/television/oprah-winfrey-PECLB004206.topic">Oprah Winfrey</a> and Dave's rival/punching bag <a class="taxInlineTagLink" id="PECLB003008" title="Jay Leno" href="/topic/entertainment/jay-leno-PECLB003008.topic">Jay Leno</a> watching the game and promoting "The Late Show" on <a class="taxInlineTagLink" id="ORCRP002841" title="CBS Corp." href="/topic/economy-business-finance/cbs-corp.-ORCRP002841.topic">CBS</a>. Just a brilliant piece of promotion.<br>
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<i>-- Rick Porter, <a href="http://www.zap2it.com">Zap2it</a></i><br>
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<b>Related:</b><br>
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<a href="http://blog.zap2it.com/frominsidethebox/2010/02/david-letterman-jay-leno-and-oprahs-secret-super-bowl-party.html">David Letterman, Jay Leno and Oprah's secret Super Bowl party</a>
zap-wtf-february-2010-dave-oprah-jay

( CBS )

Dozens of multimillion-dollar ads aired during the Super Bowl, but the one that stole the show was shot in a half-hour for way less than that: David Letterman, Oprah Winfrey and Dave's rival/punching bag Jay Leno watching the game and promoting "The Late Show" on CBS. Just a brilliant piece of promotion.

-- Rick Porter, Zap2it

Related:

David Letterman, Jay Leno and Oprah's secret Super Bowl party

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