David Novak, Anchor Bay Entertainment
August 12, 2009
The New York loft we created in downtown L.A. was quite accurate in its details. I have a residence in downtown Manhattan and spent some years living in lofts there, so I knew what I was looking for, something with scale and height and texture and the proper views. I showed photos of this particular location to the director before anything else, and he didn't take to it right away on paper, so we looked at probably 20 other properties before coming back round to this one. That was fairly typical of our process with David. He pushed us to first consider everything that was out there and to leave no rock unturned until we had found the perfect spot. It often meant coming back full circle after an exhaustive search, and so our process became the journey. We had essentially run out of money in our budget at this point. It was the last shot of the movie, and so in desperation I covered the largest expanse of walls in the loft with discarded, reconstituted advertising billboard art. Our assistant art director Sara Petersen did a fabulous job making them up. A dear friend from NYC who is also a skilled and resourceful textiles dealer offered to help in our time of need ... Cathryn Bennion provided all the artwork and textiles for the loft set and art directed the collection to perfection, many thanks to her. Hopefully audiences seeing the movie will see some new angles to contemporary L.A. in "Spread," and in the future it will be viewed as inspiring and interesting, as Hal Ashby's take on Los Angeles was for us in "Shampoo."
-- Cabot McMullen
A Los Angeles loft to look like New York. We rented the furniture from Town and Country again, the art is from Hollywood Studio Gallery and the bamboo is from Green Set Inc. Cabot McMullen, our production designer, has a good friend named Cathryn Bennion who "lent" us the amazing rugs and pillows in this photo. We could never have afforded them on our tiny film budget, and she had some fantastic connections who made this happen. The books shown were approved and rented by Taschen.
-- Beth Wooke