Bravo wants to take over your television viewing one weekday at a time and has added Mondays to its arsenal.
The addition of a fourth night of original programming was just part of the happy news announced Tuesday (April 15). The network also announced a dozen returning shows -- including "Project Runway," "Top Chef," "Millionaire Matchmaker" and "The Real Housewives of New York City"-- several new series in production, including a New Jersey edition of its "Real Housewives" franchise and the launch of MoviesWithoutPity.com.
"Bravo has seen a huge ratings surge over the past year, and the momentum we build with every returning original series is phenomenal," says Frances Berwick, Bravo's Executive Vice President and General Manager. "Last year we successfully entered the Thursday night arena with a new lineup of originals. And building on that success, we're now officially turning the lights on on Monday nights this summer."
All the new and returning shows increases Bravo's programming hours by a whopping 45 percent.
Returning for a sophomore season is "The Real Housewives of New York City," which concludes its first season tonight, "Millionaire Matchmaker" featuring Patti Stanger, "Tim Gunn's Guide to Style," "Million Dollar Listing," "Top Design" returning this fall, and both "Shear Genius" and "Flipping Out," returning this summer.
In addition, the fifth seasons of "Top Chef" and "Project Runway" will continue the reality competition trend, and viewers can look forward to a fourth season of "The Real Housewives of Orange County" and "Kathy Griffin: My Life on the D-List," the latter which premieres Thursday, June 12. The return of "Work Out" was also previously announced.
New programming that is currently in production includes "The Real Housewives of New Jersey," the reality dating series "Date My Ex," the docu-drama "The Rachel Zoe Project" about the celebrity hairstylist and Bravo's "A-List Awards" premiering June 12 after "Kathy Griffin."
But wait, there's more. Bravo also has in development "Tabatha's Salon Takeover," featuring the charismatic and sometimes scary Tabatha Coffey from the fledgling season of "Shear Genius," "Miami Social" and "Donatella," which focuses on successful New York restauranteur Donatella Arpaia.
In its first quarter of 2008 Bravo enjoyed a 38 percent increase year-over-year in adults 18-49 and 30 percent in total viewers, delivering the highest quarter in the network's history. Contributing to these numbers were freshmen series "Make Me a Supermodel," "Millionaire Matchmaker" and "Real Housewives NY" each passing the one million viewer mark.
Bravo's online offerings -- BravoTV.com, BrilliantButCancelled.com, OutzoneTV.com and TelevisionWithoutPity.com -- also showed growth, and today, Bravo also launched MoviesWithoutPity.com, a uniquely voiced site centered on movie news, trailers, reviews and DVDs.