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7/21/2010: PIX11 & This TV pay tribute to "The Boss" George Steinbrenner

New York, NY--July 21, 2010 New Yorkers may love or hate the New York Yankees, but one thing they can all agree on is that George Steinbrenner built the team into a world champion dynasty. WPIX and THIS TV will honor "The Boss" of baseball, the late George Steinbrenner, with a special programming lineup on Saturday, July 24. Airing exclusively in New York on WPIX's digital channel 11.3, the tribute kicks off at 7:00 pm ET with "The Pride of the Yankees," the classic baseball film starring Gary Cooper followed by four back-to-back episodes of the 1960 television series "Home Run Derby," with Yankees legend Mickey Mantle. An encore presentation of the tribute will air Sunday July, 25 at 11:00 pm ET.

To generations of New York baseball fans, WPIX was the official broadcast television home to the New York Yankees from 1951 to 1998. Then in 1999, it became home to the New York Mets.

"We are temporarily suspending the Mets-Yankees rivalry on PIX11 this Saturday to pay homage to George Steinbrenner, who was cherished by baseball fans in New York," said Jessica Bellucci, Public Relations Director, WPIX.

Leading off the tribute will be the premiere of the newly-remastered version of the classic baseball movie, "The Pride of the Yankees," which hasn't been seen on broadcast TV in nearly a decade. The 1942 biographical film stars Gary Cooper as Yankees first baseman Lou Gehrig, who had his career cut short at 37 years of age when he was stricken with the fatal disease Amyotrophic Lateral Sclerosis (later to become known as "Lou Gehrig's Disease"). The Academy Award® winning film follows the 'Iron Horse' from his childhood in New York to his famous 'Luckiest Man' speech at Gehrig's farewell day in 1939. Yankees teammates Babe Ruth, Bob Meusel, Mark Koenig, Bill Dickey and sportscaster Bill Stern portray themselves.

Following the film will be four back-to-back episodes of the 1960 television show "Home Run Derby," which helped inspire today's Home Run Derby event, held annually before each MLB All-Star Game. The series pitted the top sluggers in baseball including Mickey Mantle, Hank Aaron, Ernie Banks and Willie Mays, against each other in a nine-inning home run contest. THIS TV will broadcast the first four episodes of "Home Run Derby," which features Yankees' Hall-of-Famer Mickey Mantle, in Steinbrenner's honor.

THIS TV is a free broadcast movie network from MGM Studios and Weigel Broadcasting that is achieved via multicasting and recently launched in the New York City area on PIX11. Anyone with a digital tuner can receive THIS TV free, 24-hours a day on WPIX's channel 11.3.

Viewers without access to THIS TV are encouraged to call their local cable and satellite providers to request that the carry THIS in their area. For more information viewers may visit

About THIS TVTHIS TV, cleared in over 80% of the United States, is a programming service for local television stations delivered over their digital platform. Created jointly by Metro-Goldwyn-Mayer Studios Inc. (MGM) and Weigel Broadcasting, the channel leverages MGM's treasured library, which features over 4,100 films and 10,000 hours of television programming.

About PIX 11Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX-TV has long been regarded as a groundbreaking station in New York. In September 2006, WPIX became the flagship station of the CW Television Network, and its successful primetime programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children's programming and public affairs shows, as well as outstanding event coverage, have contributed to the station's success. WPIX has earned over 180 Emmy Awards, including two Emmy Awards for Outstanding Morning News Program and multiple Emmy Awards for Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. For more information, please visit

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Press Contacts:

THIS TV: Melissa Chamberlain, Priority PR (310) 954-1375 /

PIX & WGN America:Jessica Bellucci(212) 210-2626 /

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