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FINALE DATES ANNOUNCED

CW PRESS MACHINE
The CW press machine is in full force with CW stars returning to the spotlight! As "talk shows" chase guests that drive tune-in, The CW's talent appear on the hippest talk vehicles. Record these upcoming appearances and update your sizzle piece with more examples of The CW buzz-factor. AnnaLynne McCord (90210) on LOPEZ TONIGHT (March 8) and CHELSEA LATELY (March 9). Tristan Wilds (90210) on WENDY WILLIAMS (March 9). And MARTHA continues to try and capture younger viewers and broaden her program. She's invited our new TOP MODEL judge Andre Leon Talley on March 10.

CW SEASON FINALE ANNOUNCEMENT
Be sure to get premium rates for these dates: (Dates and time periods are subject to change)

LIFE UNEXPECTED - Monday, April 12
MELROSE PLACE - Tuesday, April 13
HIGH SOCIETY - Wednesday, April 28
FLY GIRLS - Wednesday, May 5
ANTM (CYCLE 14) - Wednesday, May 12
THE VAMPIRE DIARIES - Thursday, May 13
SUPERNATURAL - Thursday, May 13
SMALLVILLE - Friday, May 14
ONE TREE HILL - Monday, May 17
GOSSIP GIRL - Monday, May 17
90210 - Tuesday, May 18

CW "AFFILIATE OF THE YEAR" CALL FOR ENTRIES
We are now accepting entries for the categories below (click here for descriptions.) Award Submissions are due no later than Friday, March 26, 2010. Start compiling your station material for consideration.

BEST CW LOCAL:
TV TO TALK ABOUT & Fall Launch Campaign
Grass Roots / Community Marketer
Cross Promotion
Local Sales Success
Model Affiliate

ON-AIR PRIORITIES
The CW is 'TV To Talk About' this week with the return of GOSSIP GIRL tonight, 90210 and MELROSE PLACE tomorrow and the premieres of ANTM and HIGH SOCIETY on Wednesday. Your top priorities for on-air promo are GOSSIP GIRL and 90210. Use the publicity clips provided for features inside your newscasts. Review the daily Promo Feed memo and the affiliate deliverables list for details on available creative.

WEB ELEMENTS
Update your local site with the latest web banners and video. HIGH SOCIETY web video available includes digitized spots and interview clips plus banners featuring both Jules and Paul versions. Make sure you are also using the revised LUX banners with the new 8/7c time and the various web video for GOSSIP GIRL, 90210, MELROSE PLACE and AMERICA'S NEXT TOP MODEL.

Printable Version

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