Apple TV today added Disney Channel and Disney XD to its lineup of television content offerings.
Along with the Disney content, Apple TV also began offering content from providers Weather Channel, the Smithsonian Channel and Vevo, which has a library of more than 75,000 HD music videos.
Viewers with pay-TV subscriptions can access Disney Channel and Disney XD’s live feed, and there are on-demand capabilities being offered, as well.
Earlier this summer, Apple added Disney’s ESPN content to its Apple TV selection, too.
Today’s move by Apple comes after the recent news reports that Apple has been negotiating directly with television content providers after hitting roadblocks in setting up alliances with cable providers. Apple’s need for television content could be vital for any Apple television sets or services that have been long-rumored to be coming in the near future.
Earlier this month, Apple purchased Matcha.tv. The start-up company specialized in video discovery and created a way to link various video streams – such as cable TV and Internet video.
Tuesday’s news fueled more speculation that Apple is beefing up its Apple TV content selection preceding a possible fall announcement of some kind of video service for which Matcha.tv had shown potential.Copyright © 2014, The Baltimore Sun