Fish Alley. The century-old marina district Fish Alley has undergone a revival. Visit authentic, family-operated seafood dives and restaurants, bait and tackle shops and charters offering catch-your-own. Try the century-old Braca Cafe at Kennedy Boulevard and Beach (bracacafe.com). Fish Alley's Summer Festival is June 9.

Ocean City

The Travel Channel's "America's Greatest Family Resort," had humble beginnings as a Methodist retreat. Today it's still a dry town with gentler amusement parks, an old-fashioned boardwalk and a vibrant downtown. Big news is its brand-new four-lane bridge from mainland. Info: oceancityvacation.com

What's new

Fractured Prune, 1225 Asbury Ave., FracturedPruneOC.com. This shop, one of two new sweet spots on the beach, serves oodles of hand-dipped doughnut flavors.

Sandcastle Cupcakes, 910A Asbury Ave., 609-391-1000, sandcastlecupcakes.com. The bakery fuses wholesome, local ingredients into fresh flavors every day.

Heritage Surf and Sport, 14th St. and Boardwalk, heritagesurf.com. The shop sells and rents surf and paddle apparatus.

Sandra and Roy's, 709 Asbury Ave., 609-399-2200, sandraandroys.com. A trend-setting South Jersey boutique opens its first beach locale.

What's tried and true

Flanders Hotel, 719 11th St., 609-399-1000, theflandershotel.com. The grand, circa-1922 Flanders Hotel is a stylish all-suite resort with a pool and charming tea and lunch room. Rooms start at $259 a night.

Stainton Co-Op, 810 Asbury Ave., 609-822-3700. Stainton's, a 100-year-old landmark department store, reopens this summer as Stainton's Co-op with more than 70 distinct boutiques, featuring apparel, art, furnishings and craft.

Discover Seashell Museum, 2721 Asbury Ave., 609-398-2316, shellmuseum.com. Ever see a 200-lb man-eating clam shell? This third-generation store and museum houses thousands of varieties of shells. Free.