If you're driving Coastal Highway south of the Route 90 bridge, now is the time to slow down.

Ocean City officials have lowered the speed limit on a stretch of highway from 58th Street to 32nd Street from 40 mph to 35 mph. The change, recommended by the town's pedestrian safety committee, went into effect Nov. 1.

The section of Coastal Highway south of 32nd Street is already limited to 35 mph. The speed limit north of 58th Street will remain 40 mph.

"The further you get downtown the more traffic there is," said Lindsay O'Neal, spokeswoman for the Ocean City Police Department."The Maryland State Highway Administration did a speed study and found that the majority of travelers were already driving around 35 mph...so it shouldn't be that much of a change."

O'Neal said most Ocean City residents seemed to take the change in stride, but that a few did raise concerns that the reduced speed would allow the police to increase revenue through more ticketing and citations.

"But I can tell you that's not the focus and definitely not why we did this," she said. "The reason we did this was to keep people safe in Ocean City."

The town is already having success with various initiatives aimed at preventing pedestrian injuries. Officials said the number of pedestrian-related accidents is down 39 percent so far this year compared with 2012.