"Yes, that's way too early," said shoppers Amanda McAdams and Meghan Howard when they learned some stores will open at 10 p.m. on Thanksgiving.
"I guess it'll maybe cut down on congestion on Black Friday, so that'll be good," said Andrew Grzybowski, who said he's found good deals on electronics on Black Friday in past years.
The National Retail Federation predicts holiday shopping spending will increase by 2.8 percent this year compared to last year, calling it an "average" increase. However, a survey by Consumersearch.com found 87 percent of shoppers do not plan to shop on Thanksgiving.
"I just think Thanksgiving day should be a time to be with family, not for shopping," Howard said.
Other shoppers plan to steer clear of the mall all together.
"I'll probably do the Amazon.com thing and order and get it delivered. It's easier," said Scott Bueller.
Online sales are also expected to increase for the second straight year.