BROOKLYN, N.Y (WPIX) -- A man inside a Brooklyn deli where the owner and his son were shot dead says he survived the frightening ordeal by playing dead while the masked gunmen went on a shooting rampage.

The 38-year-old father, who worked at Utica Deli & Grocery in Crown Heights and asked only to be identified as "Carlos," told the NY Daily News he was terrified and thought he was going to be killed in the bloody massacre.

Carlos says the incident began around 9:30 p.m. Wednesday when two men donning masks barged into the deli demanding money. He said Mohammed Mansur Abuzaid, the store's owner, didn't have much cash inside the register prompting the robbers to get furious.

The masked men then proceeded to force Abuzaid, his son Abdul and Carlos into the basement where they were apparently told to empty their pockets. According to Carlos' account, the suspects began to assault Abuzaid and his son after the Bodega owner refused to follow their orders.

Carlos said one of the men even came after him, hitting him so hard in the forehead, he stumbled to the floor and decided to play dead.

He said as he was lying on the ground when the men fired shots at Abuzaid, 55, and his 18-year-old son, quickly fleeing the store shortly afterwards.

The robbers made off with some change, cigarettes and lottery tickets, according to authorities.

Still, no arrests have been made. New York City police are currently examining footage from a video surveillance camera inside the store and are scouring the neighborhood searching for the murderers.