The excitement around the annual Super Bowl commercials is always huge around this time and this year is not an exception.
The old saying "time is money" is very true when it comes to Super Bowl ads. NBC sold out the Super Bowl's commercial airtime shortly after Thanksgiving last year for an average of $3,5- $4 million for a 30-second spot. With about 111 million estimated viewers David Plier, CEO Retail First Corporation, says that it is worth it.
"When you think about it an average television show that has like 14 million viewers they spend about $275,000 for a 30-second spot, which makes it about 2 cents per viewer to buy their equity. When you are talking about $3,5 million for 110-111 million people you are talking about under 3 cents per person that you spend," Plier said.
This year's Super Bowl commercials are offering something for everyone and advertisers are buying longer spots to create more room for storytelling. Several of the ads are starring top celebrities such as David Beckham and Elton John.
Audi's 60-second Super Bowl commercial shows a vampire party in the forest with a guy bringing back blood to keep the party going. The ad is inspired by the Twilight movies and has a funny twist at the end with the intention to highlight Audi's new LED headlight technology.
Pepsi's Super Bowl commercial is mixing some new and old talents this year. Featuring pop legend "King" Elton John and the recent X Factor winner Melanie Amaro in a renaissance inspired ad.
Chevrolet's Route 66 "Happy Grad" commercial is only covering a 30-second spot but is extremely comical. A graduate misunderstands his parents, thinking they are giving him a new yellow Chevy which is not the case.
Doritos is giving us two funny Super Bowl commercials this year. One of them features two guys using a new high-tech phone to give them as many Doritos as they want. The second one presents office dork Gary, who turns into a bird of prey when craving Doritos.
It is very likely that more women will be watching the Super Bowl this year all thanks to David Beckham. Beckham is starring in H&M's commercial for 'David Beckham Bodywear', wearing sporting underwear only. The ad will be airing during the second quarter of the game.
Honda is presenting a commercial worth watching, starring Matthew Broderick as Ferris Bueller. He is spending his 'day off' driving around in his Honda trying to avoid his boss. It is a solution to Broderick's breakthrough role in the movie “Ferris Bueller's Day Off".
Last year FOX aired 46 minutes of network commercials during Super Bowl and advertisers spent over $228 million. Among them were the 60 seconds long Volkswagen Passat's ad presenting a boy in a Darth Vader outfit and the Chrysler LLC's commercial with the famous rapper Eminem.
To watch the Super Bowl commercials visit: http://www.superbowl-commercials.org/