Since the 2008 Olympic games in Bejing, Facebook and Twitter have seen a huge surge in popularity. The 2012 London Olympic games are being dubbed the "Social Olympics" because Facebook and Twitter are changing the way fans and athletes interact during the games.
"In just the first of competition in London there have been more tweets than the entire Bejing games," Social media whiz, Bradley Charlesworth said.
Charlesworth is a Communications Strategist with Gambel Communications in Metairie. He said Twitter and Facebook are helping fans get in on all the Olympic action.
"Social media has played a role in the popularity of these athletes by making them more visible. The best benefit is the direct contact with the athletes," he said.
An interesting aspect for fans is they get to see the interaction between the athletes as well.
"Phelps tweeted at Ryan, good job. I think it's cool to see that interaction."
Even celebritites can't help to get in and join the conversation.
"Actor, Tom Hanks tweeted the U.S. soccer team."
With the "Social Olympics" in full stride, fans are given a rare behind the scenes look at pictures, and posts. For Example, Kevin Love of Team USA Basketball shared an Instagram photo of his teammates asleep on the plane on their way to London.
"The players are taking a snooze. It's funny to see these tough guys napping with their face masks on," Charlesworth said.
There are plenty of benefits to having the Olympics right at your fingertips, but there have been some downfalls.
Australian swimmer, Emily Seebohm blamed Twitter for causing her to lose focus, ultimately making her lose the gold medal.
British diver, Tom Daley's recieved malicious tweets about his late-father.
Swiss soccer player, Michel Morganella was kicked off his Olympic team for a racist tweet about South Koreans.
Charlesworth said it's important that atheltes and fans think before they post.
"Just like regular Joes back at home, Olympians definitely need to be careful on what they put out there," he said.
Overall he feels the popularity of Facebook and Twitter are making the London games even more golden.
"It's a great way to share their sports and experiences," Charlesworth said.
Facebook has 950 million users. Twitter averages one billion tweets every three days.