Entering his 23rd full season, Steve Schanwald oversees areas that include Ticket Sales, Sponsorship Sales, Game Entertainment, Promotions, Media Services, Community Relations, Publications, Interactive Marketing, Advertising and Broadcasting … during his first full season (1987), the Bulls began a 610-game streak of consecutive sellouts which ended in November of 2000 – the third longest streak in NBA history … the Bulls sold over 12,400,000 tickets during its streak, compared to Portland (10,370,360 tickets over 814 consecutive games), and Boston (9,857,180 tickets over 662 games) … the Bulls have consistently ranked among the league leaders in attendance during his tenure regardless of the team's won-loss record … the Bulls have received numerous awards from the NBA for marketing excellence during his tenure in areas such as ticket sales, game entertainment, and corporate partnerships … Steve is a recipient of a local Emmy Award, as well as fifteen awards for advertising excellence … serves as Senior Vice President-Marketing for the United Center and is responsible for suite, signage, college basketball and club seat activities … played a key role in negotiating stadium-naming rights agreement with United Airlines … instrumental in bringing first-ever Big Ten Conference Basketball Tournament and the Great Eight College Basketball Classic to Chicago … founded and serves as President of CharitaBulls, which has raised tens of millions of dollars for a variety of worthy causes … serves as a member of the NBA's Team Marketing Advisory Committee … sits on the board of the James Jordan Boys & Girls Club … has spoken internationally on sports marketing and has been a guest lecturer at the University of Chicago Business School, Kellogg Graduate School of Business, the Notre Dame Business School and the American Marketing Association among others … member of the Chicago Economic Club …native of Bethpage, N.Y. … 1977 University of Maryland graduate … served as Director of Sports Marketing at the U.S. Air Force Academy (1978) … served as Director of Promotions for the "We Are Family" Pittsburgh Pirates (1979-80) … spent six years (1981-86) as Assistant Vice President-Marketing for the Chicago White Sox … in 1983 and 1986, the White Sox received Major League Baseball's highest award for overall marketing excellence… Steve resides in Chicago.