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Under Armour's Brand House in SoHo opens
Under Armour's Brand House in SoHo opens

Under Armourwill open its newest Brand House store -- its largest yet -- today in New York's SoHo district in a building once owned by John Jacob Astor. The Baltimore-based sports apparel maker hopes to attract international tourists and other visitors to the two-level store at 583 Broadway, which is expected to help raise the brand's global profile as well as highlight the fast-growing women's and footwear categories. "It is an enormous strategic play that we believe complements our overall distribution strategy and ultimately will lift all channels of distribution,"  including sales online and through specialty sporting...

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