Remember when bicycle helmets were ugly, and nobody wore them?
Joe Traill remembers. When he was a kid, he would bike for hours from his home in Sparks with no helmet on his head and no thought of one in his brain. He remembers watching racers compete without helmets in the Tour de France, a practice that was allowed on the final mountain climb until 2003.
Now, Traill sells helmets in a rainbow of colors, styles and price points at Joe's Bike Shop, the Mount Washington store he's owned since 1999. As helmet use increases, so do the choices. But there are still people who refuse to wear helmets.
"We're seeing more people wearing helmets regularly now," says...