Under Armour is partnering with HTC, a Taiwanese electronics maker, on a smart fitness wristband due out this spring that will track workouts and sleep, as well as connect to social networks.
The idea is to combine HTC's tech savvy with Under Armour's expertise in fitness and training.
"It's a licensing partnership that we have with HTC," Under Armour CEO Kevin Plank said in an interview Monday at the Baltimore-based sports apparel brand's headquarters. "It will not come out until it's absolutely perfect. But that's our job, to push them and show them what we think sports should look like."
HTC's promotional material says the smart band, called the...