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U2's 'Songs of Innocence' stunt paid off after all

U2's 'Songs of Innocence' stunt paid off after all

Members of U2 probably aren’t laughing, but they appear to be having the last smile in the brouhaha over last year’s unannounced installation of their latest album, “Songs of Innocence,” onto several hundred million iPhones and other Apple iOS devices. A new independent study shows that despite all the jokes (some pundits suggested it should have won the Grammy Award for “most deleted album”), in January, more iOS device owners listened to music from U2 than from Taylor Swift or any other artist. The survey conducted by the Kantar Group noted that 95% of iOS users who listened to any U2 music on their devices listened to one or more songs from...

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