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Raw Recap: Hype building around CM Punk-Dolph Ziggler match
Raw Recap: Hype building around CM Punk-Dolph Ziggler match

Believe it or not, there existed a time when WWE built anticipation for pay-per-view matches by keeping the competitors separated prior to the big show. In today's era of WWE, however, the philosophy seems to be aimed at attempting to build excitement by having the competitors share the ring reguiarly on free weekly television. A prime example can be seen in the build of the Royal Rumble collision between WWE Champion CM Punk and his challenger Dolph Ziggler, who have squared off in four matches through the past five weeks. Granted, each of those matches has been used to also set up the role of Interim General Manager and Executive Vice President of Talent Relations John Laurinatis...

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